LET'S SPEAK ABOUT THE PRICE
As pricing is vital for consumers and businesses, we decided to go all-in and provide insight into our price calculation. We think that full transparency helps to understand our pieces' value and the way they're made. That is why you can find the pricing of each item in the product description from now on.
Hence transparency is essential to us too, and we enlisted all incurred costs involved during the process from our idea to the final product. We are starting with designing the samples or prototypes with our master tailor, pattern making, the cost of the fabric, the cost of the hardware (e.g., button, linings, threads), the manufacturing costs, and the overall marketing costs. As marketing, we consider all the expenses related to hello'ben's visibility, naming photographer, model, location, hair and makeup artist, travel expenses, PR samples, and advertising costs for cooperations with influencers other advertisers.
Let's do the math! We took our 01/1 Jacket Wool as an example for a little calculation and divided the costs into two sections; direct and indirect.
DIRECT COSTS PER ITEM
55.00 € Fabric
11.50 € Hardware
110.00 € Manufacturing
Prototype (Jacket): 8 hours (average hourly rate German master tailor: 50.00 €)
Pattern-making (Jacket): 1.5 hours (average hourly rate German master tailor: 50.00 €)
Marketing biannually: approx. 8.000 € - 10.000 € to help hello'ben be visible.
We sell the piece for 450 € – you'll figure that we did not create the brand to line our pockets, we share a mission and hope to extend our hello'ben family.
In case you have any questions or, please feel free to contact us; we're happy to get in touch with you if there is a need for further clarification.