As a new brand it is vital to connect with the people, who are interested in our pieces. We wanted to enable Thema to experience hello'ben in real life, touch the sustainable fabrics, have a chat and get to know us, our idea of conscious fashion as well as our collection 01. For that matter we decided to do a one-day pop-up store in Munich and teamed up with AYO Berlin, a sustainable baby wear brand from Berlin. Those difficult times required specific regulations; visits by appointment only and sadly we weren't able to offer our guests drinks and food. However, a big thank you to all the helping friends and lovely people who made the effort to come by and say hi, as well as Micha from MANA for having us.
We're looking forward to another pop-up event in 2021, hopefully hugs are welcomed again up until then.