We would like to take you on a journey, all the way back to the idea to create a conscious fashion brand. Within our "behind the scenes" section, we will update you with stories, pictures and videos straight out of the hello'ben universe.

Our first little story is some footage from our campaign shooting of the first collection; collection 01. We shot the story in Munich with the loveliest crew one could wish for. The idea of the shot was to incorporate a minimalistic lifestyle, as we design high-quality basics for a contemporary wardrobe and our core idea is a mix of "less is more" and "made to last". Ideally you can pack all your essentials into a suitcase and move – that's how we built the shooting's sets. 

We would like to thank all the people involved, it was a blast!