Our approach to conscious fashion
When starting hello'ben, we were somehow called frustrated consumers. We love fashion and share a passion for beautiful things, but are also concerned with how we "consume" fashion.
Everybody is aware of the miserable conditions the fashion industry is dealing with; ecologically but also ethically. Whether you would like to call it slow fashion, ethical fashion, or sustainable fashion, we kept an eye on a countermovement to fast fashion and excessive consumerism within the last years. There is a chance to prioritize quality over quantity, create fashion which is made to last, and value that love for fashion without being tied to ever-changing seasons.
hello, slow and conscious fashion
We want to provide transparency to the people who purchase our clothes and raise their awareness of conscious fashion. In our mind, conscious fashion stands for deceleration in the fast-pacing fashion industry. Conscious fashion represents a holistic concept; sustainable, eco-friendly, and ethically responsible.
We care for environmental-friendly materials, resource-conserving fabrics, and their production, such as Lenzig's Tencel, Linen, and Organic Cotton. We also go in for top workmanship and value those heroes who make our clothes.
As made-to-last is a thing for us, we do not do seasons. We design and create clothes for warmer and colder days, intending to mix and match them accordingly. So the timeless collections are named with numbers to have them available all year round for many years to come.
hello, made in Germany
We love the world and take inspiration from all over the globe. But when it comes to production we keep it local. As a small company ensuring a fair treatment of workers within the supply chain is hard in the beginning if you're producing in foreign countries with unknown or non-existing governmental guidelines regarding labor conditions. That is why we decided to have our production based in Germany, from our design, pattern making to the manufacturing of our clothes. German working standards are very high compared to other countries, there is a statutory minimum wage of 9.50 € per hour, comprehensive health insurance, unemployment benefits and paid family leave, to name a few. For that matter, and for the matter of decreasing CO2 emission due to long transportation hauls, we figured that regional and local production in Germany is the right thing to do.
Last but not least, shopping at hello'ben is easy; every product has its own section you can find information about the fabric we used, the environmental impact, and the factory where the piece has been sewed.
So enjoy spending some time in the hello'ben universe, and we hope you will also fall for a piece and give it the chance to become a companion.