02/11 Shiny Wrap Dress
02/11 is a shiny wrap dress, featuring mini sleeves. The light fabric has a subtle structure and a gentle feel, perfect for warm summer nights or long office hours. The model wears a size M/L and is 177cm.
ABOUT THE FABRIC
60% Cupro and 40% Tencel™ Lyocell.
WHO MADE THIS DRESS
This long-sleeve top is designed in Munich by our mastermind and fantastic tailor Sabine Dicklberger. It is produced by our manufacturing partner Studio U&N near Chemnitz in Germany.
WHAT IS SO GOOD ABOUT THIS DRESS
The Material. Cupro has that silky feeling and the company, which produces the fibers gained high recognition for environmental and chemical safety practices in their traceable production system. Tencel™ Lyocell is a very conscious fabric, we love it because it is less toxic than Viscose. Besides, Tencel™ Lyocell is sustainable due it its botanic origin and production process. Head over to the home of Tencel, if you're interested in the sustainability details.
The fit. We included some small press button inside the dress, so your neckline is safe and will adapt to every movement from dancing to running.
LET'S SPEAK ABOUT THE PRICE
Transparency is essential to us, and therefore we are quite clear about the costs of each item. From designing the samples with our master tailor to pattern making, the cost of the fabric as well as the cost of the hardware (e.g. button, linings, threads), the manufacturing costs to marketing costs (including the photographer, model, location, hair, and make-up artist, travel expenses and advertising costs for working with influencers and other advertisers). We enlisted all incurred costs involved during the process from our idea to the final product. In case you have any questions, please feel free to contact us; we're happy to get in touch with you if there is a need for further clarification.
DIRECT COSTS PER ITEM
52.00 € Fabric
3.50 € Hardware
73.00 € Manufacturing at Studio U&N
INDIRECT COSTS PER COLLECTION
Prototype (Dress): 6.5 hours (average hourly rate German master tailor: 50.00 €)
Pattern-making (Dress): 1.5 hours (average hourly rate German master tailor: 50.00 €)
Marketing biannually: approx. 8.000 € - 10.000 € to help hello’ben being visible.
Do the maths, and you’ll figure that we did not create the brand to line our pockets, we share a mission and hope to extend our hello’ben family.